# **Transform market dynamics into market growth**

## _**Subscriber Analytics from Opensignal**_

Subscriber Analytics provides a 360 degree view of the key mobile & broadband market dynamics taking place across your footprint – all with the intention of helping you make smarter, faster decisions around how to attract new subscribers and retain existing ones.

### **Subscriber Analytics looks at your market across three core dimensions**

Additionally, we can filter the data for these metrics by competitor, network technology, device, geography and more to provide highly relevant and actionable insights.

#### Market Share

Of all the active subscribers in your market, **how many** are on your service vs. your competitors?

#### Flowshare (wins and losses)

Out of all switching activity within your footprint across a specified period of time, **how often** are you and your competitors winning or losing?

#### Win or loss composition

**Where** are your wins coming from and your losses leaving for?

### **Designed to support your**  **business objectives**

Subscriber Analytics unlocks the market insights that help you take the actions that lead to subscriber growth. With it, you can:

#### Understand your competitive position

We ingest billions of signals per day to unlock insights into the competitive switching behaviours of broadband and mobile subscribers.

#### Uncover high-impact consumer trends

We help you discover how device preferences, bundling behaviours, promotional trends, and more unlock opportunities for targeted growth.

#### Overlay network performance measurements

We're able to layer proprietary network data onto our market analysis, revealing how and where network experience impacts subscriber switching.

#### Uncover real-time opportunities to attack & defend

Use our insights to more efficiently map out where you should play offense against the competition, where you need to stay on defense, and how to execute each play.

### **Analytics designed to help you determine your market impact**

#### Customized Services & Packages

We partner with you to provide the insights and solutions that align to your teams & targets.

#### 360°  Insights

Subscriber insights are combined with deep network analytics to marry buyer and network trends.

#### Representative  Data

Our insights are captured independently, and tell a complete story of your market.

#### Timely  Analytics

We deliver our insights in near-real-time, allowing you to take fast, responsive action.

#### Mobile &  Broadband Data  Accuracy

Our results are verified against 'ground truth' market shares and competitive subscriber switching data.